.Dearest Readers, S.e.o Pros, as well as Digital Marketing professionals,.Greetings, I am actually Jenise. I've gone to the SEJ controls for 15 years, with Loren Cook as well as Brent Csutoras at my side as large number proprietors and also working partners.The other day, I awakened to a huge item of information: search engine optimization news author Search Engine Land was actually acquired by advertising device firm Semrush.There's an elephant in the area, so let's start certainly there.What occurs when a huge hunt marketing field player gets a famous media channel paid attention to the hunt advertising and marketing field?Will the author's insurance coverage remain objective and also agnostic? Will its reliable overviews feature the width and intensity of tools and also platforms and also solutions readily available -- a few of which remain in straight competitors along with Semrush?What occurs to Search Engine Land's mounds and also reams of existing content -- short articles, white papers, ebooks, video clips-- that describe Semrush competitions (umm, in addition to their backlinks)?What regarding reliable views from appreciated authors that run counter to the new company celebration lines somehow? Will those voices still be posted, boosted, priced quote on SEL? Or even thinned down, or perhaps silenced?Many inquiries.Neighborhood reactions, so far, have been either of a propitious, congratulatory attributes or paid attention to problems of predisposition.Screenshot coming from LinkedIn, October 2024.Screenshot from LinkedIn, October 2024.Screenshot from X (Twitter), Oct 2024.Screenshot coming from LinkedIn, October 2024.Screenshot coming from X (Twitter), Oct 2024.Screenshot coming from X (Twitter), October 2024.SEL and also Semrush each have actually been actually active in responding on social networks, stating that:." Our planning is to continue to stay individual as well as objective. Our goal is actually to provide quality know-how as our company consistently possess.".I do believe that these are their intents for the existing content crew, in the meantime.I'm curious to observe whether this self-reliance will certainly stand up the examination of time, after the dirt has resolved and the news of this purchase is lining our digital bird cages.I'm interested in learning if SEL's editorial independence will stand the test of investor enthusiasms in an NYSE-traded provider that made $305 million in income in 2014. I presume our team are going to require to hang around as well as find.Listed here's Where Internet search engine Journal Stands.As one of the final private publishers in the search engine optimisation field, SEJ continues to be bootstrapped and also unbossed.Nobody pulls SEJ's strings, manages our back links, our protection, or our texting.That's right. SEJ is actually the honey badger of search engine optimisation news: Our team disclose what we wish, when our company prefer, exactly how our team want.SEJ is still dedicated to mentioning the reality (properly, the honest truth up until things modify along with the protocols) about what is actually occurring in search engine optimisation as well as marketing.SEJ is actually still devoted to offering unbiased education and learning and best practices for our visitors.A.k.a. organization as usual below at SEJ.Who Is Actually Search Engine Journal Anyways?Our team of 26 individuals worldwide is composed of authors, publishers, designers, technologists, the rear office that maintain factors running efficiently, purchases operations. They produce me so pleased, if I might boast a little.We motivate clarity, trial and error, obligation. Our company don't endure workplace national politics or even harmful habits. I appreciate to presume our team are actually dense. Our company discuss, our experts swear, we entertain one another with crazy memes. Our team have actually chuckled together and wept together.Very most essentially, when the sh * attacks the follower, our company pull together. Our experts rally. We acquire gritty. Time and time. I inquire the team to attempt once more, to strengthen, to maintain understanding-- as well as they do it. And that is actually when you know you possess an A-Team on your hands.That is actually the whole roster. SEJ possesses no investors. No business emperors. And also our experts prefer it this way.Our independence has actually been testing at times. It would certainly be nice to have a business Father Warbucks who can easily "dim the skies with folks," as one of my favored experts ased if to state.And so it performs offer me stop when a competitor author is now supported by a multi-national company along with over 1,000 staff members. That is actually a huge amount of sources, firepower, as well as get to.However over times, SEJ's independence has ensured our staff's potential to provide 100% impartial journalism and learning for the hunt advertising and marketing neighborhood.Our company do what our company really want. And this is what I trust: That our visitors, our marketers, our community is going to give what our experts require to be a tough David to this brand-new Giant.I welcome your comments, feedback, as well as tips to make Internet search engine Diary what the search advertising and marketing area needs it to become now. Leave me a notification listed here, and also I assure to respond.Jenise Uehara.CEO, Internet Search Engine Publication.Included Image: Tanveer Anjum Towsif/Shutterstock.